This project is a high-conversion landing page designed for Zestly, a fictional AI retail analytics platform, as part of a 72-hour design challenge. The page was created for the seasonal "Data Harvest" campaign, targeting retail decision-makers during their crucial pre-holiday planning period. The primary objective was to translate a complex service into a clear, compelling visual narrative that effectively communicates the product's value and guides users toward booking a product demo.

As the sole designer, my responsibilities covered the end-to-end process. I translated the marketing brief into a strategic user flow, developed the complete user interface (UI) in Figma, and built a fully responsive, interactive prototype in Framer. The final result is a polished, goal-oriented web experience that balances a fresh brand identity with a clear path to conversion.